Short Ads "Choco Neco"

The theme of the project is a short advertisement of the cafe culture at “ChocoNeko”. The objective of the project is to promote the culture of cafes in order to popularize the benefits of the cafe and coffee culture. Besides that, the project also aims to raise the importance of rest to let people heal themselves from their busy life. The project of short advertisement consists of a one-minute advertisement video because a short limit of time can catch people's attention who are living a busy life.

The project is important because the culture of cafes can become a place for people to heal themselves. This is due to the reason that people who suicide because of stress are increasing over the days. It is important to promote the culture of cafes in order to reduce the number of suicide cases and let busy people have a place to heal themselves from their busy work.